$QR: New Model for Driving Digital Attention - Neynar

$QR: New Model for Driving Digital Attention

Jun 25, 2025

by

Neynar

The crypto space is buzzing with creative experiments but few capture attention (literally) like $ QR. Built on Base and at the intersection of social engagement and decentralized economics, $QR is pioneering a new model for driving digital attention.

Daily Auctions, Dynamic Engagement

The concept behind $QR is brilliantly simple:

• Every day, a new auction occurs.
• The winner controls the destination of a static QR code.
• This QR code becomes a dynamic billboard, shifting its target daily and driving massive attention.

This innovative model turns passive viewers into active participants, fueling engagement and curiosity across the crypto ecosystem. Once the user gets a taste, there’s inherent curiosity to learn what the code is pointing to on any given day. This funnels the supply of attention to the destination of the day.

Strong Growth and Impressive Metrics

$QR’s success is public for anyone wanting to dive in (dashboard). At the time of writing:

• Total Bid Value: $258k+
• Auction Revenue: $55k+
• Highest Winning Bid: $3.5k
• Average Winning Bid: ~$500
• Average Bids per Auction: Around 10
• $QR Trading Volume: Over $9 million
• Number of $QR Holders: More than 69,000

Competitive Cost-Per-Click (CPC)

$QR also offers its daily winners a notably low CPC compared to traditional platforms, making it highly competitive:

• $QR CPC: $0.22
• Instagram CPC: $0.13
• YouTube CPC: $0.25
• Facebook CPC: $0.38
• TikTok CPC: $1.00
• LinkedIn CPC: $2.50

This positions $QR as an economically attractive alternative to conventional digital advertising, especially for anyone targeting crypto natives.

Launching social first is the way to get distribution

As QR founder Jake says here

our first major breakthrough in our ability to drive attention to our daily winners was getting a bunch of people to add our mini app on farcaster and check out the winning link to claim a small $QR reward every day.
because @farcaster_xyz is "gud tech", we are able to send a daily notification to the 35,000+ people who have now added our mini app announcing the winner of the day and reminding them to check the winning link.

Just yesterday, QR drove 9.6k unique visitors to check out the winning link and 8.1k of those came through the Farcaster mini app. If you ask Jake

It would be reasonable to assume that the majority of these people would not have picked this up as a daily ritual if not for our ability to send daily notification via Neynar as a reminder (now to over 35,000 Farcasters daily).

Leveraging Neynar to build on social

A few key Neynar capabilities actively leveraged by $QR include:

• Mini app notifications: Driving attention through Neynar’s mini app notification stack
• Signers: Neynar signer management and sponsorship to allow writing to Farcaster seamlessly from the QR app
• User and reaction data: Using Neynar APIs to display real time data in the app

The way Jake puts it

“It’s not like Neynar is some side thing that has been marginally helpful. Thus far, this notification distribution has powered the onchain attention machine.”

Future of attention markets

With auctions capturing thousands daily and a soaring market cap, $QR showcases the immense potential of integrating decentralized social technologies with innovative tokenomics. At Neynar, we are very excited to partner with QR to power the future of attention markets, lots more to come! 🪐